Google Is About To Start Tracking Your Offline Behavior, Too

http://www.zerohedge.com/news/2017-05-26/google-about-start-tracking-your-offline-behavior-too

Google Is About To Start Tracking Your Offline Behavior, Too

Authored by Josie Wales via TheAntiMedia.org,
It’s no secret that Google already monitors its users’ online shopping activity, but now it will follow them out of their homes and keep a close eye on every interaction they make. The tech giant announced a new system to track users’ in-store credit card purchases Tuesday in a statement published on the company’s official blog.

Google rolled out the new tool at Google Marketing Next, an annual event geared toward advertisers where the company unveils its newest innovations in marketing. “Store sales management” works by pulling data from Google’s third-party partnerships, which capture approximately 70% of credit card transactions in the United States. The system then streamlines user information in order to generate reports automatically sent to merchants who opt in. The reports will measure the effectiveness of online advertisements by matching in-store transactions back to Google ads.

According to the Associated Press:

Quote :

"Google says its computers rely primarily on log-in information, such as email addresses, to identify the people clicking on ads. It then matches that data with other identifying information compiled by merchants and the issuers of credit and debit cards to figure out when digital ads contribute to an offline purchase.”

This is ultimately an upgraded version of Google’s “store visits measurement,” which was rolled out in 2014 and updated in March 2017. This tool utilizes deep learning technology to analyze vast amounts of user data, including email addresses, ad clicks, browser and location history, and user surveys.
Miro Copic, a marketing professor at San Diego State University, told the Associated Press that “the privacy implications of this are pretty massive, so Google needs to tread very carefully.”

I  have a mob, phone, but can't use it as we have no reception where I live, and I pay cash for everything except gas....so they won't know what I do or don't buy. Al they will know is that I use a certain amount of gas each month!

Yaddy, just this month I went back to cash for everything but my monthly bills. I'm tired of all the tracking these companies do. And I really don't like surfing online and seeing ads akin to things I have purchased, even some that I didn't purchase online, popping up on websites. Between card companies, phone companies, and p.c.s/tablets/smartphones I think it is getting easier just to list the information that is not tracked on us today.

i, nor my wife, owns a cell phone and we use cash most of the time, but not all.....we grow just about all of our food, and my wife is a world-class canner when it come to preserving food.....we have a supply of guns and ammo....we pay no taxes and there is nothing that they can do about that.....if ya'll just knew how much i hate the federal government, you would be terrified....i have already told our county sheriff (very good man) and our local policeman( another good guy) that if they are ever made part of a task force to arrest me, don't be the first one in the door.....i doubt we ever have any problems around here in my ever decreasing lifetime, but its coming at some point in the future.....we are told to love our enemies, and pray for them, i ask "how"?....i can't do it....pelosi, obama, schumer,mr. maddow and miss lemon?....miss lindsay graham, fraud john mccain?.....they hate people like us and want us dead....i'll stop before i go off on the deep end and say what i really want to say and end up having to shoot somebody