Interesting reading if you're interested in magnetic polar shift. The graphic is a product of ESA's Swarm satellites launched on the 50th anniversary of JFK's assassination. Attached are a couple of links if you're interested in reading more. They wouldn't be putting forth such effort and funds were they concerned.
"The blue areas in the image, released by the European Space Agency on 19 June, show where the field is weakening, most dramatically, in the Western Hemisphere. The yellow and red areas indicate where the field is strengthening — notably, over the Indian Ocean. The measurements, collected from January to June 2014, also confirm the movement of the north magnetic pole from Canada across the Arctic towards Siberia. Scientists will continue to analyse the data to understand why the magnetic field is weakening."
"ESA Earth Observation Swarm satellite mission, a constellation of three satellites to measure the Earth’s magnetic field, was launched on November 22, 2013."
http://congrexprojects.com/2014-events/Swarm/objectives
http://www.space.dtu.dk/english/research/earths_physics_and_geodesy/magnetic_field
http://congrexprojects.com/docs/default-source/14c15_docs_v2/abstract-book.pdf?sfvrsn=2